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Revenue From Exporting Nigerian Art & Culture Can Replace Oil

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Artists & Entertainers Who Produce Outside The Country Are Exporting Nigerian Culture, They Must Be Encouraged – DG NCAC

The Director General (DG) National Council for Art & Culture, Otumba Olusegun Runshewe has stated that we must keep exporting our culture through our music and films. According to the veteran ace journalist, culture is our biggest untapped asset and we must encourage any individual, group or organisation that focuses on leveraging on our cultural potentials. 

“Culture is Nigeria’s biggest untapped asset, because through culture we can bring people together, unite them and speak for them.” 

I can tell you without fear or favour that Nigerian culture is rich and so in terms of eco culture, hospitality, acupuncture, music, theatre arts Nigeria is the greatest, so what we need to do is that we need to export it out and that’s why we are here today.”

The erudite journalist who has been at the vanguard of promoting Nigerian Arts and Culture insisted that exporting our rich culture remains the fastest way for Nigeria to recover from the recession caused by plunging oil prices globally and that our rich culture if harnessed optimally is ready to replace oil and gas in our national economy. 

This reaction is coming on the heels of an outcry by some elite, musicians and artists over the proposed ban on Nigerian music videos from being produced abroad. As reported by Vanguard Newspapers globally acclaimed pop Nigerian musicians like P-Square have criticised the Federal Government’s plan to stop the production of Nigerian music videos abroad, saying the policy will hinder global competitiveness of the music industry. A plan, which was made known by the Minister of Information, Mr. Lai Mohammed in Lagos, has since sparked off debates not only among popular artists but also analysts across culture and tourism industry especially which has been identified as a credible replacement for oil. 

According to the DG, “It is no secret that someday sometime oil will finish but our culture will remain with us as an infinite asset if harnessed optimally, take for instance the number of foreigners that are here today who must have spent several dollars buying different cultural items to take back to their respective countries, this will definitely impact on the local economy which means we can now have a different approach to our economy even while we are recovering from recession.” 

The greatest secret in Africa today is understanding and and tapping into our culture, oil will someday finish but our culture remains our personal property and the good news is that it is inexhaustible, so if we harness it, network properly and synergies we will control the economy of Africa if not the world,” he said.

16 countries including South Africa, Zambia and Zanziba have come for the conference of speakers which was hosted by the Nigerian House of Representatives and the NCAC decided to use the opportunity to connect with them, to showcase what Nigeria has to offer in terms of the richness of Nigerian culture. The expectation of the NCAC is that the distinguished speakers will be returning back to their respective countries with a new impression that Nigeria has so much to offer in terms of multi-cultural diversity.

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