Atiku pledges improved fundings, support for creative sector

Presidential Candidate of the Peoples Democratic Party (PDP), Atiku Abubakar, has promised to support the creative industry with the necessary incentives, if elected into power in the 2023 general election.

He made the commitment in Lagos during a roundtable discussion with stakeholders in Nigeria’s creative, cultural and innovative industry.

Some of the speakers at the discussion panel include top entertainment entrepreneur, Ayo Animashaun; award-winning director, Kenneth Gyang; ace creative director, Papa Omotayo; Talent Manager and Music Executive, Efe Omorogbe, media entrepreneur, Agatha Amata among others.

Atiku said the industry has what it takes to crash the unemployment rate and generate huge revenue for the country if necessary support is given.

Among other things, Atiku said he will create an enabling environment for the players in the industry by providing proper fundings, training and capacity development.

He said the fundings would be liberalised and distributed through banks or agencies in order to make it easily accessible for players in the industry.

“This industry is a livewire for our economy. A sector that provides employment, especially for the youths, is not one to be toyed with. This sector can provide us huge revenue if well harnessed.

“The way forward is to increase funds for the arts and liberalise the process of acquiring that fund, if you give me the opportunity, I will do it because it is essential.

“I reject direct CBN intervention and encourage the private sector to be part of this, the government cannot develop all the funds needed,” he said.

While noting that he understands the challenges in the industry because he owns radio and television outfits, Atiku called for collaboration with the stakeholders on how to address identified loopholes in the sector.

He commended the stakeholders for their patriotism which he noted has kept them to keep providing jobs and contributing to the economy despite the many challenges and lack of sufficient support for them.

While noting that the government alone can’t provide the fundings needed to grow the sector, the former Vice President promised to collaborate with the private sector to grow the creative industry.

“I commend the presentations so far, I understand your challenges which I am also facing because I own a television and radio station, I face the same problem of access to water and electricity as well as bad roads, so I want you to regard me as one of you.

“I look forward to a close collaboration with you on how we can develop the sector and explore the potential, it is a multi-billion income creating sector.

“If we work together, we can make it, I look forward to another meeting before the elections to agree on some modalities on how things will be done,” he said